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Une étude sur les multinationales émergentes, moteurs méconnus de l'économie mondiale : leur fonctionnement, leurs ambitions, leurs forces, leurs modes opératoires, leur management, leur gouvernance, etc.
Emerging economies have been, most of the time, perceived and analyzed in terms of macro-economics and in an international trade perspective. Almost exclusively. This view angle, if not wrong, proves limited, if not irrelevant when it comes to explain what are the business and managerial forces at work beyond the scenes. Macro-economics and International trade only reflect a « disincarnated » and very conceptual view, totally remote from the ground reality.. We asked ourselves the question : who are these « game changers » coming with the tidal wave that actually nobody knows very well ? The « emerging multinationals » are the true « game changers », the « dynamos » that are powering the « emerging economies » making this paradigm shift happen. The « emerging multinationals » are themselves all having in common a « game changing » DNA élément : the « Smartitude » . They are all muscle, no fat.. Let's discover them !.
